Why does it matter who controls the media?
The media plays an astronomical part in the lives of millions of individuals everyday. Turning on your TV, your radio, plugging in your earphones and listening to your music, going on the internet and researching or social networking – these are daily, routine activities and they all expose you to the media. What a person sees, hears and believes becomes reality to them. Whoever controls the information entering the minds of people, can control what people perceive as reality. This is why it matters who controls it and in my personal opinion, I believe it should be those who have the power.
According to Lutz in this article, there are 6 main corporations that control 90% of the media in America, however this media also spreads all over the globe. The powerful six are:
Those in power are essentially experienced educators. The reason they’ve reached the top is due to years of hard work and expertise. It’s better to have a smaller group of expert corporations controlling the media, than a billion amateur individuals controlling what’s put under the spotlight. This also allows The Australian Communications and Media Authority to successfully regulate and ensure the diversity of ownership and control (Turnbull S, 2014). Imagine a world where every single person had the ability to access confidential information, interpret it as their own and express this on the news, or the internet. The amount of rumors, false information and confidential breaches would escalate. Absolute chaos would erupt and people would be less likely to get along if they share a different point of view because who knows who has the correct information? That’s why it’s essential that those with power are in control – they know what they’re talking about because they get the information first hand from ‘the horses mouth,’.
Most of us have grown up in a society that’s structured and represents a hierarchy. There has always been ongoing debates about how society should be and how we should be governed (Turnbull S, 2014). A hierarchical structure is beneficial in terms of this because it ensures those at the top are there for a reason. When news is discovered, wherever you read or hear about it, the media generally expresses the same point of view and story and in doing so creates social cohesiveness as individuals are all equal in the amount of information they know and can share the same ideologies.
Those in power also protect the public. It’s part of their job to ensure that censorship is met. On the news we see many horrific stories in times of war and other confronting activities such as killings. Those in control suppress the unacceptable images and language in order to avoid upsetting the public as much as possible. Similarly, music is the same. Music on the radio is generally censored so that swearing can’t be heard by children and individuals who may take it as offensive.
In conclusion, it definitely matters who controls the media and it should be controlled by those in power because they dictate what individuals believe in the world. Discriminative ideologies are limited as the media does not encourage racism or gender bias and confidential information is protected. The public are only shown what’s relevant and presumably what’s real and true.
Lutz A, 2012, ‘These Corporations Control 90% of the Media in America,’ Business Insider Australia, 14 June, viewed 31 March 2014, <http://www.businessinsider.com.au/these-6-corporations-control-90-of-the-media-in-america-2012-6>
Turnbull S, 2014 ‘Media Mythbusting: Information Just Wants to be Free’, powerpoint slides, BCM110, University of Wollongong, viewed 25 March 2014.