In the modern world, news is delivered through countless channels, including TV, online platforms such as social media, newspapers and radio, current affairs are almost inescapable. Thus, media platforms are created for people to communicate and share their opinions on what’s happening in the world.
News is continually sought and offered in the course of social communication because it is a necessary and valuable commodity of social exchange. (Khorana 2014)
Individual opinions are shaped by what is delivered to us, and therefore, there is an importance placed on what we’re told and shown, because ultimately that becomes the basis for our arguments. The media is thirsty for new stories and will often report to us what they think we want to hear. By the time it reaches audiences, the news is the result of a series of selections. (Khorana 2014)
In particular, media outlets incorporate ‘global news’ to capture audiences, for example major events such as war, terrorist acts and natural disasters in other nations, because it’s ‘relevant.’ “An event may happen in a culturally distant place but still be loaded with meaning in terms of what it may imply for the reader or listener.” (Khorana 2014) Furthermore, if the news is negative, audiences are more likely to want to keep updated.
Secondly, the media rely on ‘new’ or unexpected events, as they attract more attention than repetitive stories. Khorana (2014) explains “Once something has hit the headlines and been defined as “news”, then it will continue to be defined as news for some time even if the amplitude is reduced.” For example, every night on the news for the past few weeks we saw a report on the situation in ISIS and our involvement, however lately there has been less report.
Visual images and footage is also a significant part of global news. However, audiences don’t always ‘see’ the full story. Filtering and sanitizing news and images from the global sector ‘protects’ audiences from negative and cringe-worthy images, for example, victims jumping from the buildings during 9/11.
So, when viewed, nations are generally shown and told the same stories, because there are generic and large news corporations that most audiences have access too. However, media platforms, such as social media, expose individuals from one culture, to the opinions of individuals from another culture and pools of knowledge are increased.
Khorana, S 2014, ‘Who Counts in Global Media? News Values,’ lecture PowerPoint slides,BCM111, University of Wollongong, 24 September 2014