Give me (Potter)more!

My favourite example of transmedia convergence is without a doubt, The Harry Potter franchise. Harry Potter began as novels by J.K. Rowling, expanded into a film series, video games, e-books, smart phone apps, and even a theme park – The Wizarding World of Harry Potter – which has just opened. The multiple entry points allow active fans to seek out, share content, and ultimately interact with it (Edwards, L 2012).

In 2012, Pottermore was launched. The digital publishing, e-commerce, entertainment and news company, allows fans to enjoy J.K Rowling’s new writing and immerse themselves deeper in the wizarding world. It is a successful example of transmedia storytelling as it expands our knowledge and deepens our experience of the Harry Potter story. Jenkins, H (2011) supports this as he explains Pottermore is “an extension of the information we have available about the world rather than as a replication of the story from one medium to another.” It nicely fits in with the elements of Jenkins’ Transmedia Storytelling 101, proving to be a unified and coordinated entertainment system in which fans can interact with and culturally connect with fellow fans.

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<http://imgur.com/3g4GslI>

References:

Edwards, L.H 2012, ‘Transmedia Storytelling, Corporate Synergy, and Audience Expression, Global Media Journal, vol. 12, no.1, pp. 1-12, viewed 14 April 2016 <http://beta.upc.edu.pe/matematica/portafolios/nmynt/Transmedia%20Storytelling%20Corporate%20Synergy%20and%20Audience%20Expression.pdf&gt;

Jenkins, H, 2007, ‘Transmedia Storytelling 101’, Confessions of an Aca-Fan: The Official Weblog of Henry Jenkins, weblog post, 22 March , viewed 14 April 2016 <http://henryjenkins.org/2007/03/transmedia_storytelling_101.html>

Jenkins, H, 2011, ‘Three Reasons Why Pottermore Matters…’, Confessions of an Aca-Fan: The Official Weblog of Henry Jenkins, weblog post, 24 June, viewed 14 April 2016 <http://henryjenkins.org/2011/06/three_reasons_why_pottermore_m.html>

 

Mitew, T, 2015, ‘Week 7: Transmedia narratives: from blockbusters to hybrid content’, Lecture/Prezi Presentation, BCM 112, University of Wollongong, viewed 14 April 2016

 

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